Many people associate being an influencer with receiving PR packages, attending events, and going on free trips. It seems like the perfect job, leading more and more individuals to want to pursue it as a career. However, it's important to understand that being an influencer is not only about receiving freebies and making easy money.

Influencers have a significant role in promoting the products they endorse. However, with this role comes a great responsibility. There is always a risk that the advertised product may not work for the viewers, which can result in negative comments and decreased trust in the influencer. This could be due to various reasons, such as lipstick that doesn't suit a fan's preferences or a service that turns out to be a scam. Ultimately, influencers are held accountable for everything they share on their social media platforms.

Karoszew, an influencer with almost 14,000 followers on TikTok, said in an interview with Vibez that the fear of recommending products is always present. "I always get really nervous, especially when it comes to face products. With makeup, I tend to be calmer, but when it comes to skincare, I'm always worried that if I recommend something to someone, it might not work for them. I'm scared that they'll come back to me and say that the product didn't do anything or that their acne got worse. I don't want to be the reason someone has a bad experience with skincare and ends up with a red, irritated face."

The creator also said that anxiety over recommended products is an inevitable part of being an influencer. "I often find myself in a tricky situation when recommending dietary supplements. While they work wonders for me, I have received feedback from others who claim to have experienced no effects at all. It leaves me wondering what to say. Do I assure them that it works for me and that I see an improvement, or do I consider the possibility that their body is just not responding to it the way mine does? I can't help but wonder if they think I am recommending these supplements just for profit. The truth is, I don't have all the answers," Karoszew says.

Influencers are often thought of as using their platforms to help others, but the reality is not always so. However, those who do use their reach to make a difference are considered exceptional. It's not necessary for influencers to fund large-scale projects or donate millions, but even sharing a collection on Instagram can help bring about positive change.

There are many examples of people who use their popularity for good, such as Buddha or Jakobe Mansztajn, the founder of Make Life Harder. Mansztajn has helped raise funds for sick children, animals, and NGOs, while Buddha donated PLN 700,000 to an orphanage.

Dilyana Popova, a Bulgarian model and actress, is another influencer known for her charity work. She is also the mother of 9-year-old Boril. On his birthday, Boril asked for donations to a charity instead of presents. He raised money for sick shelter animals and expressed his desire to adopt all homeless pets. Popova has instilled a love for animals in her son and has proven her love for furry creatures time and time again.

A recent study conducted by Vbox7 has found that 86% of Gen Z respondents are interested in promoting products and services online as their primary source of income. Additionally, 54% of respondents would like to become influencers. However, it remains unclear whether these individuals are fully aware of the responsibilities that come with pursuing a career on social media.

Source: Vbox7.com