The Truth about Racism in the Beauty Industry
Unfortunately, racism can still be detected everywhere, and the fashion and cosmetics industry is no exception. In recent years, major global brands have been forced to pay serious attention to the problem after a series of incidents involving their products and campaigns.
World famous model Naomi Campbell has over the years often raised the topic of racism in fashion and the ups and downs she has gone through during her career. She recently spoke openly about the issue again in a fashion documentary.
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It is very difficult for black models, especially those who are new to the profession, to share about the issues and challenges they face, as in many cases it may cost them their jobs.
Years ago, the Sudanese model Nykhor Paul stirred up spirits on the web by addressing mostly professional makeup artists in the fashion industry, urging them to start working properly with people of different complexions.
"Dear white people in the fashion world! Please don't get me wrong, but it is time to start doing your job properly when it comes to our complexions!", she wrote at the time and her message resonated seriously.
A Nielsen study in the US shows that black women spend almost nine times more than others on hair and body care. The conclusions drawn from it were that there were many times less beauty products for black women on the market.
Years ago already, global giants such as Johnson & Johnson, L'Oréal and others began to rebrand their products and remove terms such as "whitening" and "brightening" from their product labels.
It is no secret that the preferred beauty models are white. In 2015 during New York Fashion Week, only 20.9% of all participating models were black, Asian or Hispanic. A few years later - in the spring of 2022, this percentage increased significantly - 46.8%, but yet it is clear that there should be a very serious change in the fashion industry regarding the topic of racism.