The smallest McDonald’s restaurant in the world. Made for bees
Konrad Siwik,28.09.2023 16:00McDonald's has just opened the smallest restaurant ever, but no humans are allowed in. The miniature building is actually a fully functioning bee hive.
MiniMcDonald's, or McHive, is part of the fast-food chain's initiative to protect bees. The miniature building is fitted with a drive-thru ordering window, outdoor tables and tiny golden arches on the roof. Award-winning Swedish set designer Nicklas Nilsson is responsible for the design and construction of the beehive.
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The world’s smallest McDonald’s restaurant is located in Sweden, where many of them have beehives on their rooftops.
McDonald's for the bees
The project was overseen by creative agency NORD DDB, whose representatives explained: "More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees."
McHive – the world’s smallest McDonald’s
Interestingly, McHive was auctioned and bid for more than $10,000. The funds were donated to the Ronald McDonald House charity.
McHive is not new a new project, but it is gaining popularity again through social media. Marketing expert Jakub Biel and DROPSY have written about it in recent days. Bees play a key role in the healthy functioning of the planet's ecosystems. According to Greenpeace, the economic value of the work of these pollinators worldwide is around €265 billion per year.
Source: The Independent, YouTube
