Your Social Media Account Will be Deleted in China if You Show off a Luxurious Lifestyle
Accounts of "extravagant" influencers in China were blocked on social media, AFP reported. The country's prevention was against posts that were considered vulgar or inappropriate.
In China, the Internet is highly regulated. In April, China's internet regulator launched a campaign to remove from social media any content that "deliberately promotes extravagant lifestyles and ostentatious wealth".
According to state media, the clothing account was deleted earlier this month, along with those of several luxury influencers.
"Young Master Bo" (Bo Gongzi), an account of an influencer who was used to taking photos of himself driving Rolls-Royce.
The account of "Sister Shell" (Baoyu Jiajie), an influencer who posted videos of her ornate mansion and was regularly seen decked out in pearl and diamond necklaces, also appeared to be affected. Her content was no longer available on Bilibili, the Chinese equivalent of YouTube.
Douyin said it would start fighting fake news spread on the social media for the sole purpose of increasing the number of views.
Chinese President Xi Jinping regularly praises "common prosperity", a policy initiative that aims to reduce economic inequality in the country with wide gaps in wealth.
In 2021, Via, then one of China's most influential internet celebrities, disappeared from the country's major social media after a serious conviction for tax evasion. Via was considered an iconic figure of "teleshopping".
