Over 100 olympic athletes urge giants Coca-Cola and Pepsi to end plastic pollution
Over 100 athletes have called on beverage giants Coca-Cola and Pepsi to stop selling single-use plastic bottles and to promote reusable products when sponsoring sporting events.
The appeal comes ahead of the Paris 2024 Olympic and Paralympic Games, which begin on July 26th and which are sponsored by Coca-Cola.
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In a letter sent on Wednesday to the CEOs of Coca-Cola Company, its European subsidiary Coca-Cola Europacific Partners, and its American rival PepsiCo, 102 current and former athletes – including 22 competing in Paris – urge the companies to end plastic pollution "in the spirit of the Olympics and sports".
Signatories include French windsurfer Charline Picon, Irish silver medalist equestrian Sarah Ennis, and American swimmer and two-time Olympic gold medalist Zach Apple, as well as athletes from Germany, Sweden, Poland, Nigeria, and Mexico.
Nine international sports organizations have signed the letter.
The Games "will be the perfect opportunity for you and your companies to trigger a radical change in the way the world understands packaging and to light the torch for reuse," the letter states.
Coca-Cola is the world's largest plastic polluter, according to the environmental NGO Break Free from Plastics' Brand Audit 2023.
