Can high fashion brands and ecology go hand in hand? Of course. A great example of environmental and climate awareness was recently provided by Tiffany & Co. which presented an unusual way to recycle plastic from the ocean floor and the remains of destroyed fishing nets.

The waste material was used to create a one-of-a-kind, innovative 3D-printed building material. The brand is very proud of the results of the experiment, which it calls a "showcase for sustainability".

The Tiffany & Co. boutique was designed by architects from the Dutch studio MVRDV. The shop's blue façade is reminiscent of a mesh with irregular openings and the interior of the boutique can be seen through it. The look of the boutique is inspired by the design associated with the brand and the coral reefs off the coast of Singapore.

Tiffany & Co. emphasises its commitment to sustainability and ecology. Among other things, the brand has committed to achieving zero greenhouse gas emissions by 2040 in both its own operations and supply chain. Alongside this, it is undertaking the construction and modernisation of buildings to make them greener. The company has also set itself the goal of phasing out the use of all single-use plastics in the manufacture of packaging by 2025.

Source: Tiffany & Co.